Monday, May 5, 2008

New pieces from Double-Sunrise

I had a crafty weekend (finally getting my jewelry itch back.) Here are two pieces I worked on. Very light and springy - almost glass like drops.

Wednesday, November 28, 2007

Surfrider Art Gala : May 2007

double-sunrise happily donated the dragon-fly gold drop and jade necklace to the seventh annual art gala for the Surfrider Foundation, San Diego chapter.

Proceeds from the ticket sales and auctions fund local programs including water quality testing, education outreach, beach cleanups, pollution monitoring and advocacy efforts.

You can find photos from the 2007 event at:
http://www.flickr.com/photos/surfridersandiego/sets/72157600206041981/

double-sunrise was happy to be a part of this important event to protect our oceans and beaches.

www.surfrider.org

Sunday, November 25, 2007

PR::::: Double-Sunrise at Lily Grace, June 2006

Amazing Grace
LilyGrace Adds Style to North Pacific Beach
By Cynthia Lewis

June 2006 -- 944 Magazine

If you explore neighborhoods by the sea, you never know what kind of treasures you'll find such as the fashionable boutique that 944 stumbled upon in North Pacific Beach. Nestled between a taco stand and a chocolate shop on Turquoise Street, LilyGrace is a quaint and stylish clothing store for both women and children.

"Everyone is so denim crazy right now," owner Jackie Simpson says. "I will say that I do have more expensive denim brands like Reo Starr and J & Company but I'll have (a pair of jeans) hanging next to a 20 dollar tank or a 40 dollar dress from Indah. So it’s not like I have all high-priced items. I purchase what I like no matter what brand it is."

This down-to-earth, beach vibe can be felt when you walk into LilyGrace. Simpson starts up conversations with customers rather than pushing for sales. Spend an hour in LilyGrace and you'll hear just about every new shopper say "You have really cute stuff in here!"

Named after her daughter Grace and the hopes of a second daughter, Lily, Simpson opened the shop in 2003 so that she could work and with Grace by her side. Prior to opening the store, she worked in a position far from fashion but close in location as a veterinarian technician across the street. When the space became available, she jumped on the opportunity to transform it into an affordable boutique filled with clothes that scream Southern California.

Now, three years later, tricycles and toys have become a part of the boutique and Simpson welcomes children and dogs to play while moms shop. "I don't mind that there is play-dough on the floor," Simpson chuckles. And with kid's merchandise such as pink, baby tees by Lil' Punk that say, "Mommy is my homegirl," Simpson shows style is not something you lose with motherhood. Customers range in age from six months to 45 years old but the style of the apparel is similar. Who says girls of all ages can't wear terry-cloth hoodies and jean skirts with embroidered hearts?

Simpson doesn’t mind that her store is off the path and several blocks from one of the busier shopping districts of San Diego, Garnet Avenue. “That’s why I love it so much,” she says. “Because it has a neighborhood feel. If people [who don’t live in the area] really want to go to my store, they have to go out of their way. There are a lot of brands you can’t find in other boutiques.”

Simpson keeps up with the latest trends by looking online and ordering brands such as Saint Grace, Gentle Fawn, Miss Me, Tank Farm and Soundgirl. Aside from apparel, the store carries accessories such as chunky jewelry from Double-Sunrise and funky bags by Loop. Themes in the store include skull prints, patchwork and a fresh trend in time for summer: fruit prints. Apples and cherries can be found on tanks, charm necklaces and undies by Honeydew Intimates. She also carries a lot of local designer’s creations such as reconstructed shirts by Danica Guilder and jewelry by Elisa Gonsalves.

Simpson notifies shoppers daily about her new merchandise through e-newsletters and on her Website, lilygraceonline.com.

In the future, Simpson would like to extend her Web site to sell clothes online so that chicas in other parts of the country can experience LilyGrace. However, she wants to keep the store small and where it is. "I want to keep this a neighborhood boutique for locals to come in and feel comfortable and at home when they shop," she says. "I wouldn't have it any other way."